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MNTGE Factory

A curated digital wearables drop by Sean Wotherspoon via MNTGE, where collectors minted a Trunk NFT bundled with an Ink NFT, then burned both to mint a merged wearable NFT—introducing a customizable, narrative-rich burn mechanism.

Client

MNTGE

Date

January 21, 2024

Role

Lead Design + Brand Strategist

Website

factory.mntge.io
The Brief
What We Did
Outcome

The Brief

MNTGE teamed up with Sean Wotherspoon to launch a 3,100-piece collection. Each Trunk contained one of four vintage garment NFTs and a customizable Ink bottle NFT. Holders had the option to burn both NFTs to mint a single, rarer wearable NFT. This innovative structure blended vintage fashion storytelling with Web3 mechanics

What We Did

  • Brand & UX Leadership: Set brand standards aligning fashion-forward aesthetics with digital logic. Led the design team through clear visual strategy and product execution.
    ‍
  • Trunk + Ink Flow Design: Directed UX for wallet connections, Trunk/Ink selection, burn confirmation, and merged NFT minting screens.
    ‍
  • Collaboration & QA: Worked closely with engineering to ensure metadata merging logic and gas transparency; QA-tested across desktop and mobile wallets.

‍

Outcome

  • Successfully minted 3,100 Trunks, each paired with an Ink bottle, generating strong community buzz and collector engagement.
    ‍
  • Flawless experience across wallet providers, with minimal UX drop-off.
    ‍
  • Elevated MNTGE’s reputation as a leader in Web3 fashion with coverage in Vogue Business, Coindesk, and Yahoo.
  • Project brief

    MNTGE teamed up with Sean Wotherspoon to launch a 3,100-piece collection. Each Trunk contained one of four vintage garment NFTs and a customizable Ink bottle NFT. Holders had the option to burn both NFTs to mint a single, rarer wearable NFT. This innovative structure blended vintage fashion storytelling with Web3 mechanics

    What we did

    • Brand & UX Leadership: Set brand standards aligning fashion-forward aesthetics with digital logic. Led the design team through clear visual strategy and product execution.
      ‍
    • Trunk + Ink Flow Design: Directed UX for wallet connections, Trunk/Ink selection, burn confirmation, and merged NFT minting screens.
      ‍
    • Collaboration & QA: Worked closely with engineering to ensure metadata merging logic and gas transparency; QA-tested across desktop and mobile wallets.

    ‍

    Outcome

  • Successfully minted 3,100 Trunks, each paired with an Ink bottle, generating strong community buzz and collector engagement.
    ‍
  • Flawless experience across wallet providers, with minimal UX drop-off.
    ‍
  • Elevated MNTGE’s reputation as a leader in Web3 fashion with coverage in Vogue Business, Coindesk, and Yahoo.
  • "It is extremely exciting to be able to transform an NFT and hold a certain level of customization in the hands of the consumer."

    Sean Wotherspoon

    Forbes

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